The final look at Sunday night’s runway presentation, an oxblood-colored avant garde Mohawk,...
The final look at Sunday night’s runway presentation, an oxblood-colored avant garde Mohawk, made a bold statement.

Photo courtesy of

Deanna Baisden
Scruples design team members, educators and McHugh celebrate the runway finale, and the reveal...
Scruples design team members, educators and McHugh celebrate the runway finale, and the reveal of their 2016 collections to a live audience.

Photo courtesy of

Deanna Baisden
Chris Venesky, design team member, discusses salon development and growth through leadership and...
Chris Venesky, design team member, discusses salon development and growth through leadership and communication skills during his “$1,000 Cup of Coffee” business lecture.

Photo courtesy of

Jamie Newman
Jamie Newman, associate editor of MODERN SALON, on the red carpet before Sunday night’s opening...
Jamie Newman, associate editor of MODERN SALON, on the red carpet before Sunday night’s opening event.

Photo courtesy of

Deanna Baisden
Design team members Chris Venesky, Katie Nielsen and Director of Education Amie Breckenridge...
Design team members Chris Venesky, Katie Nielsen and Director of Education Amie Breckenridge Goltz take the stage before a live styling demonstration.

Photo courtesy of

Jamie Newman
Scruples 2016 collections embraced a resurgence of textured styles from the 1970s and 1980s, or...
Scruples 2016 collections embraced a resurgence of textured styles from the 1970s and 1980s, or as design team members called it, texture redefined.

Photo courtesy of

Matte Productions
Goltz poses with Scruples Symposium attendees.
Goltz poses with Scruples Symposium attendees.
Liguori mixed and mingled with attendees throughout the week.
Liguori mixed and mingled with attendees throughout the week.

Photo courtesy of

Deanna Baisden
Nielsen led a collection cut and style presentation Tuesday and Wednesday during the event.
Nielsen led a collection cut and style presentation Tuesday and Wednesday during the event.

Photo courtesy of

Deanna Baisden
Attendees work at a hands-on color class.
Attendees work at a hands-on color class.

Photo courtesy of

Deanna Baisden
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The final look at Sunday night’s runway presentation, an oxblood-colored avant garde Mohawk,...
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The final look at Sunday night’s runway presentation, an oxblood-colored avant garde Mohawk, made a bold statement.

Photo courtesy of

Deanna Baisden
Scruples design team members, educators and McHugh celebrate the runway finale, and the reveal...
2/10
 
Slider
Scruples design team members, educators and McHugh celebrate the runway finale, and the reveal of their 2016 collections to a live audience.

Photo courtesy of

Deanna Baisden
Chris Venesky, design team member, discusses salon development and growth through leadership and...
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Slider
Chris Venesky, design team member, discusses salon development and growth through leadership and communication skills during his “$1,000 Cup of Coffee” business lecture.

Photo courtesy of

Jamie Newman
Jamie Newman, associate editor of MODERN SALON, on the red carpet before Sunday night’s opening...
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Jamie Newman, associate editor of MODERN SALON, on the red carpet before Sunday night’s opening event.

Photo courtesy of

Deanna Baisden
Design team members Chris Venesky, Katie Nielsen and Director of Education Amie Breckenridge...
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Slider
Design team members Chris Venesky, Katie Nielsen and Director of Education Amie Breckenridge Goltz take the stage before a live styling demonstration.

Photo courtesy of

Jamie Newman
Scruples 2016 collections embraced a resurgence of textured styles from the 1970s and 1980s, or...
6/10
 
Slider
Scruples 2016 collections embraced a resurgence of textured styles from the 1970s and 1980s, or as design team members called it, texture redefined.

Photo courtesy of

Matte Productions
Goltz poses with Scruples Symposium attendees.
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Slider
Goltz poses with Scruples Symposium attendees.
Liguori mixed and mingled with attendees throughout the week.
8/10
 
Slider
Liguori mixed and mingled with attendees throughout the week.

Photo courtesy of

Deanna Baisden
Nielsen led a collection cut and style presentation Tuesday and Wednesday during the event.
9/10
 
Slider
Nielsen led a collection cut and style presentation Tuesday and Wednesday during the event.

Photo courtesy of

Deanna Baisden
Attendees work at a hands-on color class.
10/10
 
Slider
Attendees work at a hands-on color class.

Photo courtesy of

Deanna Baisden

The Event: Scruples Symposium 2016, January 17-21, 2015, at the Barceló Maya Colonial in Riviera Maya, Mexico.

The Details: MODERN joined nearly 400 salon professionals, including stylists, salon owners, distributors, educators and more, gathered in Mexico for Scruples’ five-day biennial symposium.

The week opened with a cocktail party and runway presentation of the brand’s new collections for 2016. Attendees were the first to see every new Scruples collection for 2016. Mia Liguori McHugh, co-president creative served as emcee, and welcomed attendees alongside co-president marketing/advertising, and sister, Tracy Liguori.

Artists making up the Scruples Design Team who were responsible for creating the collections, including Amie Breckenridge Goltz, director of education; Katie Nielsen, design team member; and Chris Venesky, design team member, took the stage for live demonstrations before the runway show.

On Monday, special guest and Redken Global Artistic Ambassador Kris Sorbie spoke to attendees about color techniques, such as seamless ombres and color contouring, as well as the importance of a consultation before any service.

The following days were packed with classes ranging from color and cut presentations, hands-on cut and color classes, and Venesky’s “$1,000 Cup of Coffee” business seminar.

The week ended in a Wednesday-evening celebratory dinner looking over the Caribbean Sea.

Launches: McHugh announced four launches and relaunches the company is introducing for 2016 during Monday-morning special presentation: True Integrity NN Series; Urban Shock Pastel Mixer; Texture Fusion; and a new addition to the Power Blonde line.

The Last Word: “At Scruples events, attendees get to know the owners. We’re there, we’re very hands-on and part of the program....Hearing from the customers who use the product is what makes us better.”-Mia and Tracy on why they are present and involved at Scruples events.  

Keep Your Eyes Out For: The brand will be celebrating its 100th Training For Tomorrow education program this September at the Scruples Academy in Minneapolis, Minnesota.

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