FHI Brands recently announced two additions to their team.

Christa Goldstein, new Director of Education, has worked in education for some of the industry's biggest brands, including Matrix, where she led a team of 25 educators in Southern California.  She helped direct a color ambassador program in which she partnered with SalonCentric. Goldstein's goal at FHI Brands is to reach and connect with hairdressers by supporting their growth and technical development on a wider scale. 

Elena Booth, new Director of International Sales and New Business Development has over 20 years of sales management experience in the consumer and professional beauty industry. Throughout her career, she has strategically partnered with major distributors throughout the USA. She has held leadership roles wtih Sabre Fudge USA, Zotos International and L'Oreal USA.