Creativity, Extended: Extensions How-To

When properly colored, styled and applied, extensions can make the difference between a good finish and a great finish, allowing endless opportunities for both the professional and the client. Gone are the days of clients waiting weeks for their bundles to arrive to be followed by hours in a chair, the next generation of extensions allows for immediate application that is easily customized and more professional.

In the HairUWear Pro Extend Your Creativity contest, stylists were asked to show their talent by demonstrating their updo skills. Once the finalists were narrowed down from hundreds of entries, HairUWear Pro sent them a Clip-in Extension Starter Kit with the challenge to create two looks for the final round of the competition.

A beautiful, intricately braided and a lusciously long mane creation earned Sarah Mac the big prize. She was invited to attend MODERN’s photoshoot workshop, Artist Session, followed by a photoshoot with cover artist and NAHA-winning photographer Roberto Ligresti, and to be mentored by salon owner and editorial stylist Danielle Keasling along with Darren Brokaw, creative director of the HairUWear professional division.

The shoot was a great success for Mac who got to prove her talents extend beyond the competition. She was offered an almost endless supply of extensions that allowed her to create styles ranging from consumer-friendly to avant garde.

“I am proud to recommend this service to clients,” Keasling says. “The hair is Indian Remy and high-quality. They only come in three-inches wide to make it easy to customize.”

As shown by her winning entry, there is a lot you can do with these extensions. “These extensions are great for an updo,” Mac says. “They can be placed diagonally and cut as desired. There are so many customization opportunities.”

For this session, the team pre-colored the model’s existing hair using Matrix Logics 4V Imprints with 10-volume developer on the base, and equal parts 4v with 8V (to create a 6) on the ends. The color processed for 30 minutes.

“It’s all about dimension and customization,” Keasling says. “The extensions were pre-colored at the same time to work with her new color.”

Adds Mac, “This was a great contest, a great prize and I love what we were able to accomplish on this model."

Hair: Sarah Mac
Mentored and assisted by: Darren Brokaw and Danielle Keasling
Photography: Roberto Ligresti
Makeup: David Maderich for
Fashion styling: Rod Novoa

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