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Mamma Mia! Mother's Day Salon Promotion Ideas

by Anne Moratto | April 8, 2016

We love these ideas from Sola Salon Studio's Jennie Wolff on promoting some paternal pampering for Mother's Day.  Read more terrific content and learn more about Sola here.

Mother’s Day is right around the corner – Sunday, May 8, 2016! With just about a month left to prepare, now is the perfect time to put together some Mother’s Day packages and promotions for your salon. Read our blog post from last year or check out our list at the end of this post for some great promotion ideas.

Once you know which promotion (or promotions) you’d like to use, it’s time to get the word out! Writing your own ads can feel overwhelming, so we wanted to share examples of what to say on a few different marketing channels.

Example Promotion:

Mother’s Day shampoo, blow-dry and style package, including makeup application. For the purposes of our example, the package price is $50, and these services would have cost $75 if purchased separately.

Facebook Post:

When writing a Facebook post, remember these simple rules. Use a related high quality photo, include a call to action, and put the most important content first. If you don’t have a Facebook page for your business, click here to learn how to create one. Facebook is an easy way to help promote your salon!

Tell your mom “I love you” with a luxurious day at the salon! This pamper-package includes a shampoo, blow-dry, and style, plus, a professional makeup application, all for $50 (valued at $75)! Make your mother feel beautiful on the inside and out! Call today to learn more. 555-555-5555

Instagram:

Who isn’t addicted to Instagram these days? It’s a great way to spread the word about special promotions and to show off the awesome things happening in your salon. When you post about a special promotion, be sure to include relevant hashtags and a link to more information in your profile – and a beautiful photo, of course!

Show your leading ladies some love with our special Mother’s Day Package! It includes a shampoo, style, and makeup application for $50 (valued at $75)! Click the link in our profile for more info. #denversalon #mothersday

Twitter:

Twitter is all about brevity. You only have 140 characters, so make them count! Explain your promotion, and include a link for your audience to get more information. Links posted through Twitter are automatically shortened to 23 characters.

Treat your mother right this year with a luxurious day at the salon! Just $50 for a shampoo, style, and makeup. {link}

Email:

Email gives you the biggest amount of space to discuss your promotion, but that doesn’t mean you should ramble on. Keep it short and sweet, but feel free to add a little bit of pizazz – like a touching quote! Again, make sure to include a high quality image to give your email some visual interest.

“But behind all your stories is always your mother’s story, because hers is where yours begins.” 
–Mitch Albom, For One More Day

Let Mom know just how much she means to you with a special Mother’s Day package for a day at the salon! This pamper-package includes a shampoo, blow-dry, and style, in addition to a professional makeup application. Your mother will feel beautiful inside and out–not to mention full of love–by the time she leaves the salon.

This luxurious package costs $50 (valued at $75)! Call 555-555-5555 to purchase. Only 3 weeks till Mother’s Day!

7 Mother’s Day Promo Ideas

Sweet Mama Mane & Mani. Partner with a nail tech from down the hall to offer a package that includes a blowout and a manicure for both mother and daughter! Set up a nail station in your studio so they can spend the day together…serve up a sweet treat like chocolate and champagne as a finishing touch!

Mother Diva Day. Include a 10-minute back and head massage with essential oils alongside a deep conditioning treatment to a standard blowout appointment. Mom will leave feeling totally relaxed and totally beautiful!

Mother May I Gift Baskets. Offer gift baskets full of your best selling retail items, or offer to customize a gift basket for mom. Provide a 15% discount and invite your guests to walk away gift in hand!

Mama Mia Sola Retreat. Talk to your neighbors who provide other services and team up to provide a full salon experience! Start with a facial, journey down the hall for a mani-pedi, then finish your experience with a blowout. Mom leaves feeling wonderful, and with a few more reasons to come back to Sola!

Mother Daughter Date. Join forces with the cute tapas restaurant across the street to provide a day at the salon with a gift certificate for dinner following. Your guests will love a reason to spend the day with mom, and they’ll love having an excuse to get all-beautiful for dinner!

Multiple Mother's Days. Mom deserves pampering and appreciation all year long! Put together an offer that includes a series of services that can be spread out over a period of time, such as bi-weekly manicures or monthly massages.

Join Forces for the Fathers. If your customers are primarily women, partner with a local business that has a predominately male clientele, like a barber, to promote your Mother’s Day offerings as easy and fabulous gift ideas. Offer to promote your partner’s business when Father’s Day rolls around.

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