In the April issue of Beauty Industry Report, Mike Nave unveils HSA’s big announcement from Cosmoprof Bologna. Then he checks in with Jinny United’s Eddie Jhin to learn how his family business is dominating the multicultural OTC business. BIR continuous its exclusive show coverage, taking you to Long Beach, CA, for the International Salon & Spa Expo. Plus, are perms (finally) making a comeback? BIR has the answer! Finally, we take a look at the dichotomy between buying products based on science vs emotion.
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