éprouvage, a professional beauty brand bringing the preventative anti-aging power of stem cells to haircare, is proud to announce eprouvage.com, in partnership with Brand Agent, as the recipient of two accolades in the 2016 Communicator Awards. The site was awarded the Award of Excellence in the Visual Design category and the Award of Distinction in the Beauty & Cosmetics Industry category.
The Communicator Awards is a leading international awards program recognizing big ideas in marketing and communications, as well as honoring work that transcends innovation and craft. The awards are granted to work that made a lasting impact, providing an equal chance of winning to all entrants regardless of company or agency size and project budget. All winners for The Communicator Awards are hand-selected by the AIVA (Academy of Interactive & Visual Arts), an invitation-only group consisting of top-tier professionals from media, communications, advertising, creative and marketing firms.
The Award of Excellence is the highest honor given to those entrants whose ability to communicate positions them as the best in the field. Equivalent to a silver medal, The Award of Distinction is presented for projects that exceed industry standards in quality and achievement.
“We’re excited to win these two awards for the éprouvage.com website. It shows our customers that we believe in the power of a great website to deliver content and education to our hairdresser community as well as our consumers in a way that also drives sales,” says Andy Rah, vice President of marketing for éprouvage. “éprouvage brings an innovative concept to anti-aging haircare and we wanted to use the website as the means to deliver that proposition in a way that was easy to understand. The website showcases the science of the brand as well as the beautiful product packaging. Our partnership with Brand Agent allowed us to achieve all of that in an aesthetically-pleasing design that is user-friendly for visitors on desktop, tablet and mobile devices.”
Eprouvage.com went live in conjunction with the brand’s official launch in September 2015 and serves as a multi-service platform that offers consumers e-commerce, education and inspiration.