Cosmoprof North America (CPNA) announces an expanded collaboration with EVINE Live, an ominichannel retail experience (evine.com) offering unique brands and products to customers nationwide. Returning for the 4th year in a row, EVINE Live will hold onsite auditions alongside two other major shopping channels as part of the CPNA TV Shopping Auditions. A success for exhibitors discovered at last year’s Cosmoprof North America event, 100% Pure, Spoolies, Salon in a Bottle and EcoTan, 2016 attendees will now also have the opportunity to meet key EVINE Live merchants throughout the 3-day event. Attendees will be able to visit and meet with the team of EVINE Live directly on the show floor to introduce their brand to key buyers and learn more about how to work with them.
“CPNA is the perfect place for us to discover the latest beauty brands and innovative products that our customers come to us for,” says Teresa Harris, vice president of Beauty at EVINE Live. “We have successfully launched several brands from CPNA already, proving our customers love what’s coming from the show. The time felt right for us to expand our reach at CPNA in search of even more niche brands to bring to EVINE Live.”
In addition to the above opportunities, a few exclusive exhibitors will be selected for a special on-air EVINE Live segment highlighting CPNA 2016. This special on-air segment will feature footage from COSMOPROF NORTH AMERICA 2016 and will show how EVINE Live merchants discover exciting new products to bring to their viewers. Anyone looking to understand more about what it takes to work with EVINE Live can attend a free 30-minute conference session on July 26th to hear directly from representatives of their merchandising team.
“We are thrilled to be expanding our relationship with EVINE Live and look forward to seeing more exhibitors succeed on this innovative platform,” says Daniela Ciocan, director of marketing, Cosmoprof North America. “The collaboration not only expands EVINE Live’s visibility to more potential vendors who are present at our event but also builds CPNA’s visibility to consumers as the on-air segment will reach the homes of consumers who are unfamiliar with how some of their favorite brands are discovered. For exhibitors, this collaboration grants them new business opportunities through a unique distribution model.”
Cosmoprof North America will take place July 24-26, 2016 at Mandalay Bay Convention Center in Las Vegas, NV. Registration to attend will open in April. For registration and show updates, please visit www.cosmoprofnorthamerica.com.