Texture services are among the most lucrative and repetitive in the salon, and knowing how to perform these treatments will help build a trusting and loyal clientele. For those unsure of where to begin when it comes to choosing services to add to the salon menu or receiving advanced education, social media is a great place to start.
“Social media has been an invaluable tool in the texture category,” says Michelle Breyer, co-founder and president of TextureMedia. “It’s the place to see techniques on how to cut and color waves and curls, connect with curl stylists and promote your skills. It’s where the conversations are happening, and being socially savvy is more important than ever.”
Here are some curl conversations from Instagram, where texture specialists share strategies for growing texture business. Watch for #texturetuesday posts and follow @modernsalon and @naturallycurly to join the discussion.