MODERN attended the Chicago stop of Wella’s Color Craft: Essential Color certification class, which took place June 12-13 at Fuga Centro Salon and Spa.
Day one started with foundations in color—essential knowledge, understanding color, Wella product portfolio and effects of color, and application techniques. Stylists learned about texture and porosity and how those inform product choice, formula, developer, saturation and timing. Educators broke down the Wella naming system and took things back to basics with color theory, including what colors neutralize one another and how to lighten or darken shades by degrees.
Day two covered the specifics of using various Wella color lines, including Koleston and Illumina. Attendees practiced how to alter color formulas on clients based off of their hair texture and porosity by being presented with various scenarios. This was put into practice through a hands-on model workshop that followed where attendees applied natural-looking color on live models using information they learned over the two days.
The two-day class serves as a prerequisite for Advanced Craft courses and the Master Color Expert certification course.
"Color Craft Essential Color is so important, it sets you up for success in so many ways," says Michele Catalanello, Wella Studio New York Artist. "Whether you are a new or seasoned colorist, you will either learn something new or reground your skillset on; color theory, hair diagnosis, formulating according to texture and porosity, Wella application techniques and consultation. This information will give you confidence in formulating and understanding which brand and services to use to get to the end result in mind, which intern will raise your level of professionalism."
Beyond Essential Color, there are three more prerequisite Color Craft courses on the path to become a Wella Master Color Expert: Color Dimensions, Creative Color and Color Correction. All four classes must be taken within a 12-month period. After, stylists will go on to complete a five-day Phase 1 certification and a five-day Phase 2 certification before graduating as a Master Color Expert.
The Wella Master Color Expert program aims to help stylists understand color in depth to be able to boost clientele, skills, creativity and business overall.
"Clients are willing to pay more for quality service," Catalanello adds. "[Through the Wella Master Color Expert program] you get to start building relationships with a network of likeminded colorists to connect with and continue to inspire and motivate each other through staying connected and sharing ideas through social media."
To register, visit www.facebook.com/WellaEd/Events or Call Studio Concierge 1-800-422-2336.