Madison Avenue Beauty has secured a distribution agreement with men-ü, a professional men’s brand out of the UK. The comprehensive men-ü range of skincare and hair products includes the recently launched LIQUIFFLEX styling product and PRO BLACK shaving brush.
“men-ü is a Great British grooming brand with significant products & resources behind it & we look forward to helping them achieve their goal of introducing more US men to quality grooming," George T. Eliades, Executive Director at Madison Avenue Beauty says.
Graham Fish, Founder & Director at men-ü says, "What drives us to invest in a market is the right trading partner & with George Eliades at the helm it was a no brainer for us. George is not only a lovely guy, liked by many in the professional business but also very experienced. George & his team really get what we are about & that is offering products for men that are different to make a difference – how else does one introduce more men to quality grooming? Just being “on trend” moves current buyers of professional products from one brand to another in our experience & the Madison team agree. So a meeting of like minds looking for like-minded professional salons & barbers who would like to work with us.”