Instagram @taylorswift
Instagram @taylorswift

White is hot this summer!

Hollywood trendsetters have been amping up their blonde by going platinum-white.

Jennifer Lawrence, Taylor Swift (pictured), Kristen Stewart and more have traded in warmer hues for icy tones, and Pravana has formulated a white-blonde for your clients requesting to emulate their favorite star.

Get the look: Platinum-white blonde

6 parts Pravana ChromaSilk Express Tones Clear + 2 parts Express Tones Pearl + 1 part Express Tones Beige + 1 drop Express Tones Violet

STEP 1: Lighten hair with Pravana Pure Light Power Lightener and choice of developer. Process until level 10 lightness achieved.

STEP 2: Shampoo and condition with The Perfect Blonde Toning Sulfate-Free Shampoo and Conditioner to eliminate brass. Dry hair. 

STEP 3: Apply given formula (above) to pre-lightened hair. Start in the back and at the root then work up. Work remaining color through ends, starting in the back and working up.

STEP 4: Process 5 minutes at room temperature.

STEP 5: Shampoo, condition and protect with The Perfect Blonde Purple Toning Regimen. 

Pro tip:  Continue using The Perfect Blonde Purple Toning Regimen to reduce brass and keep blonde bright.

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