This is number 6 in a 10-installment blog series of the top 10 things you should say, ask or tell (or should not) when consulting, selling to or interacting with a male client.
Rebooking, the art of getting a client booked for their next haircut before they leave the shop from this one, is the single greatest skill you can develop to be successful as a haircutter. It is an art. It is a skill. It is actually pretty easy.
This is not a question. Never ask, “would you like to book your next haircut today?”. That is a say-no question. We discussed how much we want to avoid asking say-no questions a few weeks back. Let’s not start that again.
Let’s say, “This is a three week haircut. I am putting you down for the 15th at 3:30”.
Make it a statement. Make it VERY clear and VERY direct. Specifically tell them when you want them back. Tell them when you are putting them in the book. Hand them the appointment card with the next appointment on it. They might ask to make a slight alteration in the day or time. Likely they will just say “Yes” and Thank you” and “O.K. see you then”.
Clients want to respect your authority. Male clients want to be told by a professional what to do and when to do it. If you leave it up to them they might do it or they won’t do it. If you make it easy for them they WILL do what they are told to do.
If you are an appointment based shop make this a must not an option. You will see your monthly revenue jump substantially. If you are walk-in only perhaps it is time to assess blended option with appointment s and walk-ins. Tightening up client cycle is one of the best ways to raise your revenue. It is cheaper and easier than marketing to add clients. Get fuller faster with rebooking. Get better at rebooking by telling NOT asking.