A Pet and Some FitBits Fuel Fuel’s Happy, Healthy Work Environment

by Rosanne Ullman | July 10, 2016
On Fuel’s education team are (left to right): Lindsey Misale, David Young (brand ambassador), Raquel Deanda-Wyatt, Kelsey Higginbotham, Jealissa Martinez, Carlos Gallegos, Ashley Deubel and Steven Salina Ernewein.
On Fuel’s education team are (left to right): Lindsey Misale, David Young (brand ambassador), Raquel Deanda-Wyatt, Kelsey Higginbotham, Jealissa Martinez, Carlos Gallegos, Ashley Deubel and Steven Salina Ernewein.

It’s not the typical workplace at Fuel. Our Healthy Hairdresser sponsor for the month of July and a manufacturer of styling products, shears and heat tools, Fuel was conceived in a conference room by founders Bryan Batstone, Paul Yu and Richard Strom. The young Ohio-based company doesn’t have only young employees, but Paul Yu, VP of operations, says staffers of all ages are health-conscious. They use FitBits to track ongoing competitions with each other, and in their free time they often hang out together for kayaking, mountain biking or spinning. 

“Having the right people on the team makes it fun to do things together,” Yu says. “Our business is family-focused, and we treat everyone as family. We’re there for each other.”

At 37, Yu maintains an active lifestyle that has him at the gym or a work team basketball game five or six days a week—often before work. “I’m up early,” he says. “I like morning workouts, because it gets me ready for the day. Then when I get to work I’m refreshed and very productive.” 

The culture at Fuel headquarters organically encourages staff health:

  • An onsite shower makes it easy for staffers to go from the gym or the basketball court straight to work and clean up when they arrive.
  • Yu brings his dog to work daily. “I have a big German shepherd with a golden retriever personality,” he jokes. “He’s a soft baby! People in the office take him for walks and stop by my office to pet him. He keeps the mood in the building friendly and funny.”
  • Employees are free to take a lengthy business call outside so they can get in a good walk as they’re talking.
  • CEO Bryan Batstone is the role model for healthy eating, and “we all try to promote eating healthy foods in the kitchen,” Yu notes. 
  • A late afternoon, company-wide tea break helps the staff wrap up the day. “We make a pot of tea, and everyone has a cup,” Yu explains. “It’s kind of our spiritual outlet—our detox or meditation.” 

The brand’s salon customers come into the fold of the family as well. “We believe in the change we’re trying to create in the industry, and we’re grateful for those we get to do it with and for,” says Fuel Educator Ashley Deubel. “We’re an education company through and through.”




Read more about
TRENDING: The French Bob


TRENDING: The French Bob

by Anne Moratto

Leave it to the French to inspire a haircut so chic, it’s truly timeless. It’s a look that never goes away and when you see it, you know it. And lately, we’ve been seeing it everywhere.

Find out why over 400,000 subscribers love our newsletters

Putting the Salon Professional First

Putting the Salon Professional First

by Staff

A new salon education and salon benefits program makes it easy for salon stylists and estheticians to grow their business rapidly and in the direction they want to take it. They get the perceived benefits of booth rental or owning their own salon, but without the hassle or overhead. Benefits include ability to earn up to 70% commission right away, generous health insurance, paid vacation and sick time, and even paid education. Grow your salon career now with a salon company that puts you first!

How Small Add-Ons Add Up To Big Money For You

by Staff

Would you like fries and a drink with that? Burgers pay the bills, but it’s the add-ons that build the bottom line. That’s true for every service business, whether you’re offering Big Macs, hotel suites or hairstyles.


In our video section, watch salon professionals in action, listen to the advice of salon business experts, and tour inside the world’s top salons.

10 Reasons to Make a Smart Salon Career Move

10 Reasons to Make a Smart Salon Career Move

by Staff

Job benefits, career growth, flexibility, up to 70% commission and customized hands-on classes in hair color, blow dry, extensions, hair styling, texture, skin care, business building, consultation and more—explore all the reasons stylists and estheticians are switching to the Salon at Ulta Beauty.

Waxing, shaving, facials and beard grooming can all expand men’s services beyond the standard...

10 Tips For Elevating Your Men’s Business

by Staff

Many stylists have discovered men can be lucrative and loyal additions to their clientele. Want to build up the men’s business in your salon? Here are 10 tips from four men’s service and product pros.

Can You Specialize As A Solo Artist?

by Staff

You love balayage and braiding, but men’s haircutting? Not so much. Yet as a solo artist, you worry that limiting your services to just those you prefer doing could be a mistake. Are those worries founded or unfounded? Can you specialize as a solo artist? Many top solo artists believe you can.

Load More