Schwarzkopf Professional’s latest ESSENTIAL LOOKS Collection, Made to Create (#madetocreate), takes inspiration from the fashion of the catwalks and summarizes the impression of season formative trends together, to the imagination of each creative hairdressers in their fantastic variety.
As part of Trend 1 in ESSENTIAL LOOKS, Urban Sports complements sportswear – cool sneakers, track suits and airy lightweight fabrics. The haircolor uses IGORA ColorWorx (#IGORAColorWorx) generated by intense colors and daring effects.
IGORA ColorWorx from Schwarzkopf Professional offers unique points of differentiation with its direct application, pastel mixing, customization, boosting, and color correction. The majority of competing brands do not offer the option for their direct dyes to be able to be mixed with oxidative dyes, nor do they provide the option to intensify, correct, dilute or customize color, all of which can be done with IGORA ColorWorx.
The range includes eight different shades in Red, Orange, Yellow, Green, Blue, Purple and Pink, including a diluter in White for mixing. The colors last for up to 20 washes*, and can be combined with any oxidative, or nonoxidative Schwarzkopf Professional hair dye.** Due to the 2x higher pigment concentration, the shades offer intense color results that are made to stand out.
Here, we present a how-to with the techniques needed to achieve the haircolor and styling of the fiery red/orange "Tequila Sunrise" look in the ESSENTIAL LOOKS collection.
*Depending on hair condition and pigment concentration color may last longer.
**IGORA ColorWorx shades Pink and Purple cannot be mixed with other Schwarzkopf Professional color brands.
A closer look at ESSENTIAL LOOKS:
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