Personna has introduced a sleek new packaging design to professional barber and stylist communities. By involving these professionals in the redesign process itself, Personna was able to identify and address any/all opportunities for improvement. The result? A more modern look and feel with bold product imagery, clear product counts and simple feature and benefit callouts. A simple, yet striking revamp.
The packaging transition was completed by June 2016.
Personna is distributed by Spilo Worldwide, a leading manufacturer, importer and international master distributor to the professional beauty industry for over 70 years.