There is demand for salon products, services and consultation in hairloss, thinning hair, extensions and scalp care—and it is growing.
Consumers are concerned about hairloss, but don’t know who to talk to. (It should be YOU!—the stylist and salon.)
If helping clients look and feel better is a motivator for you and your team, then developing your HAIR+ expertise is a natural next step.
If you let clients know you have (or are gaining) expertise, they will talk to you about thinning hair questions and concerns.
The time to start the dialogue with clients is before they start losing hair. They want to know how you can help them keep what they have.
Explore the full range of options to discuss with clients. With most, you can offer salon products and services. For others, you can refer to hair-replacement clinics, trichologists, dermatologists, etc. Many salons are developing business relationships with a variety of practices, and salons are an important partner in helping clients navigate a treatment or enhancement program.
It’s important to understand both the functional and the fashion opportunities related to hairloss and offer solutions in both areas. Functional relates to replacing, mimicking or camouﬂ aging hair-loss; fashion is all about style options, experimenting, having fun—mixing up hair length, volume, texture and color with extensions.
Know the conversation starters – asking clients if they want healthier hair, for instance, or if more volume is important to them. Include conversation prompts in salon and station signage, menus, online, social media, etc. Promote any certiﬁ cation or advanced education or events attended.
Neihule Salon + Academy, the new hybrid beauty school and full service salon in downtown Los Angeles, was founded by industry veterans Yvonne Neihule and her husband, Atouzo Neihule, who come to this new venture with a combined 35 years of experience in the world of professional beauty.
Fromm is proud to introduce Apparel Studio – a full line of salon apparel for stylists and clients including capes, barber/men’s capes, aprons, vest and cover ups that offer the best in style and protection.
Kenra Color introduces the NEW Simply Blonde Beyond Bond: featuring integrated DUALBOND technology that not only repairs the broken bonds from within the hair but seals the outer cuticle for maintained hair conditioner.
To complete the Voluminous Touch Collection, the NEW Kenra Platinum Voluminous Touch Memory Spray 12 provides soft, touchable volume for ultimate longevity. This flexible hold finishing spray memorizes styles for 96 hours.
HempBeauty specializes in high-quality, CBD-enhanced beauty and wellness products that deliver natural, therapeutic benefits proven to reduce inflammation, alleviate skin issues, moisturize, and restore balance in the body. This innovative professional beauty company is excited to launch their newest product, Just Chill Body Oil
MODERN met with Romeu Felipe (@romeufelipe) between the colorists and Instagram superstar's presentations at Wella Destination, held recently in Morocco. Here Filipe shares some his tips, and we get to see his models presented on stage and finally see him in action behind the scenes.
Eufora makes it their mission each year to conduct a variety of fundraisers, from bake sales to raffles, to benefit Childhelp, a non-profit that aids victims of child abuse. This year marks the 12th annual fundraising campaign, and over $23,000 was raised for the charity.
REDAVID Salon Products, LTD. and Beauty Systems Group announced a distribution partnership that will offer REDAVID through 270 select Cosmoprof stores and through their 870+ Distributor Sales Consultants. This expansion will be effective beginning October 2019 in the United States and Canada.
In our video section, watch salon professionals in action, listen to the advice of salon business experts, and tour inside the world’s top salons.
Last call to enter Beacon 2020, a game-changing program designed to inspire upcoming young professionals with an experience that’s fun, uplifting and creative that kickstarts their beauty careers by learning from the best in the industry.
Oribe Hair Care expands its Serene Scalp collection with the introduction of the new Serene Scalp Thickening Treatment Spray and Serene Scalp Exfoliating Scrub. The products work to reveal an optimal environment for healthy hair by energizing, hydrating, and balancing the scalp.