From July 24-26, 2016, Cosmoprof North America (CPNA) produced record breaking exhibitor attendance and ticket sales. Held annually at Mandalay Bay Convention Center in Las Vegas, 33,750 attendees (12.5% increase to 2015) engaged with record breaking 1,154 exhibitors representing 38 countries (12% increase from 2015) and were able to see and experience new sections like Discover Green and Glamour Me along with show favorites, Discover Beauty, Tones of Beauty and Discover Scent. The show floor space covered 280,991 sqf (26,105 sqm) of space with an increase of of 10% compared to the previous year.
Held concurrently, the Professional Beauty Association (PBA) Beauty Week saw the beauty community gathering to celebrate The 2016 North American Hairstyling Awards (NAHA) during a star-studded awards ceremony on July 24, 2016 at Mandalay Bay Resort & Casino in Las Vegas. NAHA was hosted by Alan Cumming, Tony award winning actor, author and activist. This year’s Hairstylist of the Year, was presented to Matt Swinney of Evolution in Minneapolis, MI. This is Swinney’s first NAHA Hairstylist of the Year honor. The event drew more than 3,000 attendees, while thousands tuned in to watch PBA’s live streaming broadcast online at Nahalive.com.
On the show floor at Cosmoprof, attendees could visit:
Discover Green: Going Green
Discover Green was an area curated with the input from Insiders Guide to Spa and dedicated to eco-friendly, clean, organic and/or natural beauty products.
Glamour Me: Experiencing Beauty Innovation Live
Glamour Me was a new beauty lounge that allowed attendees to experience products first-hand. Attendees were able to select to have hair, nails, skin or makeup done with 30-minute services provided by select exhibitors.
Tones of Beauty: Multicultural Beauty
Tones of Beauty showcased a select group of multicultural brands across skin, hair and color.
Presenting a line-up of start-up beauty brands, this featured pre-arranged face-to-face meetings with key retail buyers.
Discover Beauty Spotlights
A department store-like presentation served as a showcase for companies that are big on creativity yet smaller in size but who are a prime fit for high-end retail stores, boutiques, salons and spas.
The International Business Forum & Exhibition (IBF&E) focused on the Beauty Supply Chain business platform for companies specialized in contract manufacturing, packaging, machinery, OEM and raw materials.
Boutique was set up as a sampling bar showcasing samples from 20 exhibiting brands. For a donation of $10, attendees chose seven samples raising more than $13,000 for Look Good, Feel Better.
Discover Scent: The Smell of Success in the Air
An area on the show floor dedicated exclusively to fragrance, Discover Scent featured 13 niche fragrance brands curated with the assistance of Sniffapalooza.
Cosmoprof North America will return to Mandalay Bay Convention Center July 9th to 11th, 2017.
Barbering and men’s grooming continues strong. Clubman educators John James Munson (L) and John Ennis (R)