To inspire and promote the Redken Artist community this summer, Redken challenged artists to compete in a three-tiered styling challenge for a chance to connect with the hottest influencers in the industry: a one-week, all-expenses-paid trip to Los Angeles for the Fifth Annual NYX Face Awards. This month, six winners were chosen.
Artists were tasked to create themed hairstyles across three categories: Fairytales, Anime and Optical Illusions. As a leader in the digital space, Redken required artists to upload their interpretations to Instagram to both increase their digital presence and qualify their submissions by tagging @Redken5thAve and utilizing #RedkenNBT and #RedkenBrandAmbassador for a chance to win. Judged on creativity (40%), originality (30%) and execution (30%), artists utilized their skills to create the most eye-catching, intricate and imaginative hair designs.
The six chosen winners attended the Redken x NYX party on Monday, August 15th, and will attend the Fifth Annual NYX Face Awards on Saturday, August 20th.
The Next Best Thing Winners