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American Crew's Blue Suede Barbershop Stops at North Coast Music Festival in Chicago

by Jamie Newman | September 7, 2016
American Crew's Blue Suede Barbershop at dusk.
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American Crew's Blue Suede Barbershop at dusk.
Photo courtesy of Jeremy Garcia
TeamCrew Educator Justin Kroell of Chicago grooms a guest.
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TeamCrew Educator Justin Kroell of Chicago grooms a guest.
Photo courtesy of Jeremy Garcia
Guests made appointments and checked-in with hosts and hostesses dressed in '50s-themed outfits.
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Guests made appointments and checked-in with hosts and hostesses dressed in '50s-themed outfits.
Photo courtesy of Jeremy Garcia
Kroell with a guest. In the background, product pucks spell out "The King".
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Kroell with a guest. In the background, product pucks spell out "The King".
Photo courtesy of Jeremy Garcia
In the midst of touring (six shows in four days scheduled for the weekend to be exact) DJ duo and North Coast performers, Galantis, stopped by to get groomed.
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In the midst of touring (six shows in four days scheduled for the weekend to be exact) DJ duo and North Coast performers, Galantis, stopped by to get groomed.
Photo courtesy of Jeremy Garcia
A guest takes a selfie with the Blue Suede Barbershop's Elvis décor with a free sample.
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A guest takes a selfie with the Blue Suede Barbershop's Elvis décor with a free sample.
Photo courtesy of Jeremy Garcia
Jamie Newman, MODERN SALON associate editor, and a freshly barbered guest in front of the pop-up's social media step and repeat.
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Jamie Newman, MODERN SALON associate editor, and a freshly barbered guest in front of the pop-up's social media step and repeat.
Photo courtesy of Jeremy Garcia
A guest's finished look.
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A guest's finished look.
Photo courtesy of Jamie Newman
American Crew's Blue Suede Barbershop at dusk.
1/8
Slider
American Crew's Blue Suede Barbershop at dusk.
Photo courtesy of Jeremy Garcia
TeamCrew Educator Justin Kroell of Chicago grooms a guest.
2/8
Slider
TeamCrew Educator Justin Kroell of Chicago grooms a guest.
Photo courtesy of Jeremy Garcia
Guests made appointments and checked-in with hosts and hostesses dressed in '50s-themed outfits.
3/8
Slider
Guests made appointments and checked-in with hosts and hostesses dressed in '50s-themed outfits.
Photo courtesy of Jeremy Garcia
Kroell with a guest. In the background, product pucks spell out "The King".
4/8
Slider
Kroell with a guest. In the background, product pucks spell out "The King".
Photo courtesy of Jeremy Garcia
In the midst of touring (six shows in four days scheduled for the weekend to be exact) DJ duo and North Coast performers, Galantis, stopped by to get groomed.
5/8
Slider
In the midst of touring (six shows in four days scheduled for the weekend to be exact) DJ duo and North Coast performers, Galantis, stopped by to get groomed.
Photo courtesy of Jeremy Garcia
A guest takes a selfie with the Blue Suede Barbershop's Elvis décor with a free sample.
6/8
Slider
A guest takes a selfie with the Blue Suede Barbershop's Elvis décor with a free sample.
Photo courtesy of Jeremy Garcia
Jamie Newman, MODERN SALON associate editor, and a freshly barbered guest in front of the pop-up's social media step and repeat.
7/8
Slider
Jamie Newman, MODERN SALON associate editor, and a freshly barbered guest in front of the pop-up's social media step and repeat.
Photo courtesy of Jeremy Garcia
A guest's finished look.
8/8
Slider
A guest's finished look.
Photo courtesy of Jamie Newman

Ah, to be king for a day.

Not just any king—THE King.

Over the weekend at North Coast Music Festival in Chicago, the American Crew Blue Suede Barbershop jived its way onto festival grounds at Union Square Park. Festival-goers could get groomed by local American Crew stylists in between sets or during the DJs, rappers, rockers and other artists who weren’t on their schedule.

In celebration of American Crew’s new release of Elvis Presley-licensed products, the pop-up barbershop, set up by Sandbox Marketing this weekend at NCMF and at various locations across the country over the summer, featured these products in action.

Two 1950’s-themed vintage-style barber chairs were set up for cuts and styles, along with a front check-in area, waiting lounge and custom-built product display. The styling area also consisted of a back bar and carts for product and styling accessories, a Jack Daniels spray bottle and décor branded with “The King” logo and Elvis-era inspiration such as checkered floors.

To make an appointment for their free cut, concert-goers used the Square Appointment app, which reminded them of their appointment while they were jamming out in the crowd or grabbing a bite to eat. Additionally, there was a standby list in case of no-shows.

Guests could choose from three styles inspired by The King and the ‘50s: pompadour, crop cut and long American, or go with their own look. Brand ambassadors were on site educating people about products, styling techniques and more. The pop-up had a step and repeat for freshly-groomed guests to snap a photo to post on their Instagram account, and then tag @AmericanCrew and use the hashtag #TheKingofMensGrooming or #BlueSuedeBarbershop. If guests did this, they got an assortment of product samples that had instructions how to use the product to create their Elvis-inspired look at home. 

The pop-up saw much success, with virtually every 30-minute appointment being filled by guys waiting to be groomed. Pampering in an unexpected place, and fit for the King. 

 

 

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