Close

News

Blonde Magic: The Pravana Blonde Wand

by Anne Moratto | September 19, 2016
 Sarah Holt
Sarah Holt

Pravana imagined a world where banding was banished, blondes were created in seconds and Vivids transformations occurred in under an hour. And to realize this magical salon kingdom, they now introduce The Blonde Wand and Pure Light Crème Lightener. When used in tandem, Pravana says the two will lighten up to seven levels and help cut processing time, thereby creating more revenue.  Magic, indeed.

“Seriously, there is nothing available anywhere that can duplicate the results of the Pure Light Crème Lightener with The Blonde Wand,” said Nikki Lee, celebrity stylist, co-owner of Nine Zero One Salon and Pravana Guest Artist. “The fastest approach to lightening that leaves blondes in better shape than any lightener on its own. I know, it sounds crazy, but it’s true. If you don’t have an assistant, this is like having one because it makes your work easier and faster.”

Not a flat iron, The Blonde Wand was engineered for special effects blonding and the plates do not make contact, allowing colorists to glide, hover and tap over the foils.

Pure Light Crème Lightener’s formula is enriched with pure coconut oil to help protect hair. It’s recommended for both on and off-the-scalp lightening and special, heat-enhanced processing. 

Pravana Regional Artistic Trainer, Lisette Cruz, says the two tools have helped her break through some blonding barriers.

“The Blonde Wand helps me kick that brass and get rid of old ombrés for women who want to go back to blonde,” Cruz says. “If I’ve been adding dark to a client’s base, with their ends staying light, I know that inch of regrowth is going to lift so fast while the midshaft could show banding. With the lightener and the wand, it’s getting rid of the lines. It also helps me take out those dyes that just won’t move which is so important for color corrections.”

The Blonde Wand and Pure Light Crème Lightener will be available October 2016 at SalonCentric and State & RDA Pro Mart stores nationwide.

www.pravana.com

 

Fromm introduces salon apparel

News

Fromm Introduces Apparel Studio

Fromm International

Fromm is proud to introduce Apparel Studio – a full line of salon apparel for stylists and clients including capes, barber/men’s capes, aprons, vest and cover ups that offer the best in style and protection.

HempBeauty’s Just Chill Body Oil

News

HempBeauty's CBD-Enhanced Just Chill Body Oil

HempBeauty

HempBeauty specializes in high-quality, CBD-enhanced beauty and wellness products that deliver natural, therapeutic benefits proven to reduce inflammation, alleviate skin issues, moisturize, and restore balance in the body. This innovative professional beauty company is excited to launch their newest product, Just Chill Body Oil

This salon family also volunteered at the Sykesville Art & Wine Festival on May 5th and were...

News

Salons Support Victims of Child Abuse

by Anne Moratto

Eufora makes it their mission each year to conduct a variety of fundraisers, from bake sales to raffles, to benefit Childhelp, a non-profit that aids victims of child abuse. This year marks the 12th annual fundraising campaign, and over $23,000 was raised for the charity.

Videos

In our video section, watch salon professionals in action, listen to the advice of salon business experts, and tour inside the world’s top salons.

DEADLINE ALERT! Enter Beacon 2020

News

DEADLINE ALERT! Enter Beacon 2020

by Alison Alhamed

Last call to enter Beacon 2020, a game-changing program designed to inspire upcoming young professionals with an experience that’s fun, uplifting and creative that kickstarts their beauty careers by learning from the best in the industry.

Rusk Puremix

News

Rusk Puremix

Rusk

The Rusk Puremix range of customized hair care is available in three regimens: Native Fig for normal hair, Wild Honey for dry hair and Activated Charcoal for all hair types.

Load More