Colorsmash's formula allows for creativity without commitment. It gives stylists another revenue opportunity while giving clients a product to play with. Read our Q+A with the brand to learn more about it and its education initiatives.
What education and resources can a salon or solo artist expect to receive immediately, and then over the first six months, after switching to or adding Colorsmash’s products?
We understand and celebrate individuality and freedom of expression, which is why each of our programs are tailor-made to suit your salon’s unique needs. We offer retail displays with color swatches, customized salon menus, shelf talkers and ongoing education on the Colorsmash experience. These resources are available to you by simply carrying the brand in your salon. In addition to one-on-one attention, we offer a digital, customizable training platform, in-person education, how-to videos, step-by-step instructional pages, style guides, weekly emails, salon programs and anything you need to help you elevate and maximize the potential of the Colorsmash experience.
What would most surprise colorists about Colorsmash’s color education?
The ease of use and versatility of Colorsmash has allowed us to create customizable and efficient education programs that take a fraction of the time of other training presentations. Our message is exciting, educational, impactful and concise.
Where can professionals find formulas and how-tos featuring Colorsmash color?
Our how-to library is constantly expanding. We invite you to stay in touch with us on social media and our website for the newest tutorials. Our social media channels include Facebook, Twitter, Instagram, YouTube and Pinterest. For an opportunity to be featured, please email your work to our team directly
What products or range of color is generating the most buzz heading into fall?
The versatility of our violet, pink and indigo shades makes it easy to create some of the most buzzworthy hair trends for fall 2016. For example, with Colorsmash, you will be able to recreate the popular #mermaidhair. With more than 897,658 posts on social media, this trend isn’t going away anytime soon. We anticipate variations richer in color and vibrancy for the fall season. You and your clients can be on-trend and change your color as often as you’d like, as now you don’t have to worry about damage or making a long-term commitment.
What additional key color education initiatives are in the works?
Our key color education initiatives focus on short, impactful education tactics that deliver a strong message in a short period of time. We promise we will be mindful of your time, you will be inspired, educated and entertained all at a fraction of the time of what most education programs take. Visit colorsmash.com to learn more.
Other than care for color-treated hair, how can Colorsmash contribute to a salon’s retail revenue?
The small footprint of our retail display allows additional revenue generated from the retail sales of Colorsmash. Our suggested price is what you charge for half a single-process color service plus the cost of the Colorsmash product, allowing the guest to take the leftover product home (about the price of a blowout). Color swatches on the display reinforce the understanding that this isn’t the usual color spray seen in pharmacy and Halloween shops, it is a professional product. Colorsmash nourishes hair and delivers beautiful color. It will have a viral effect: Once your client’s friends see it, they will want to try it, and so will their kids, parents, neighbors— you name it! With regular brand additions, Colorsmash is guaranteed to be a constant revenue-generator for your operation.
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