Color Wow's breakthrough technologies are created to keep color looking "wow" between salon appointments.
To bring its products and product knowledge to salon pros, Color Wow brings hands-on education to salons and trade events, as well as through digital demos. It is important to the brand to ensure colorists achieve beautiful resultes on clients' hair, and great retail sales, too.
According to Color Wow, "Color Wow provides the products and tools to professionals that enable them to help clients overcome the effects of color processing. Our Color Wow Root Cover Up palette enables colorists to show clients exactly which of the multi-tonal powder shades is the ideal cover-up for inevitable roots between color services. That period in between appointments is a pain-point for clients. Matching the client’s hair color with our color palette before color application is the final step in a professional color consult. Your clients’ hair color will remain “wow” until they return to the salon."
The continue, "In addition, our Color Wow RX 'prescription' pad helps stylists identify the type of damage caused by chemical processing and can prescribe the ideal 'bionic tonic' cocktail supplement to help reverse it so hair looks like it’s returned to its virgin state.
Color Wow's lead eductors and ambassadors, who include Giles Robinson, Kevin Moss, Nicola Clarke, Joseph Maine and Jason Lee, work to teach professionals and clients alike how to use Color Wow's products in their own services or at home as a retail purchase. Read more about each of these salon pros:
Giles Robinson: Stylist, educator, brand ambassador and TV/media personality, Robinson is a “demo dynamo” in the world of international hair styling. A veteran of the U.K.’s most prestigious salons (known for his signature customized work with an elite clientele of royals, celebrities and diplomats), Robinson’s artistic talent and charismatic charm have propelled him to the forefront of professional education: in salons, in stores, online and on the air.
Kevin Moss: Revered and sought-after salon pro at a top-tier U.K. salon, Moss has his hands in the hair of high-profile clients everyday and on the pulse of what’s new and now in salons and on the street.
“Many of my clients live high-visibility lives and are constantly in the public eye,” Moss says. “They need to count on great hair, perfect hair color, 24/7, which has been virtually impossible until Color Wow Root
Nicola Clarke: On many an A-lister’s speed-dial, Clarke is the hair color virtuoso behind some of the world’s most notable faces including Kate Winslet, Cate Blanchett, Kate Bosworth, Gwyneth Paltrow, Daisy Ridley and
Sienna Miller (earning her the title “Queen of Kates”). Artist, chemist, alchemist, Clarke is Color Wow's creative color director and an aficionado when it comes to creating “wow” color and keeping it first-day fresh.
Joseph Maine: Highly regarded and extremely versatile, Maine’s artistic background includes editorial shoots, runway creations and a loyal following of elite clients at New York’s Serge Normant salon. Maine’s work has been featured in W Magazine, Glamour, Cosmopolitan and more, as well as on red carpets and press events all over the country. A veteran of New York Fashion Week, he creates runway hair looks every season for designers Rodarte, L’wren Scott, Guess and more
Jason Lee: Lee is a celebrity stylist and colorist as well as a Color Wow educator based in Toronto at his salon, Salonière. Artist, showman and teacher, Lee is adept at translating trends into chic, wearable styles.
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