The Memorandum of Understanding between Bologna Fiere Group, which organizes Cosmoprof Worldwide Bologna, and the trade fair in Teheran has been renewed, consolidating the collaboration between Cosmoprof Worldwide Bologna and Iran Beauty & Clean, the Gulf and Middle East’s landmark trade fair for the beauty industry. Bologna Fiere Cosmoprof will be exclusive international agent for the 24th edition of Iran Beauty & Clean, held at the Teheran International Fairground from 25 to 28 April, 2017, and it will sell booths to international companies interested in participating.

Iran Beauty & Clean will host all the beauty sectors. The exhibition is a not-to-be-missed event in the Gulf and Middle East region for companies focused on Cosmetics & Toiletries, with players in make-up, accessories and skin care segments, from mass market to prestige. A special area will be dedicated to Perfumery, with selected brands coming from all over the world.

The sections for Hair Salon and Beauty Salon will showcase companies with products and services geared for sale to licensed professionals, for use in a salon or spa setting and sold by distributors. A special area will host the Nail world, with professional nail reconstruction products and treatments for hands and feet.

Iran Beauty & Clean is the leading regional event for Packaging and OEM, from packaging design to contract manufacturing, from raw materials to machinery and all services for the cosmetic industry. To confirm its role as an international event, the fair will host 5 Country Pavilions with more than 150 small and medium-sized companies. Italy, Turkey and South Korea are the fastest-growing Country Pavilions.

Iran is a growing and dynamic market, a new gate-away to the Gulf countries. With a population of more than 80 million inhabitants, 55% of them under 30 years old, Iran is the second-biggest beauty market in the Middle East and the seventh-largest in the world and it offers new business opportunities for international beauty brands. The country’s total beauty market is estimated at $5 bn in 2017. Local consumers show interest mainly on hair products and skin care, perfumes, cosmetics for the eyes, make up, nail polishes and prestige products.

Furthermore, the local industry is developing and it is searching for raw materials, machinery for the packaging and filling machines. Iran Beauty & Clean is offering to influential buyers from all over the world exciting new opportunities not only in the Middle East and Gulf region, but in Africa and the Indian subcontinent, too.

The 2016 edition of Iran Beauty & Clean welcomed over 18.000 visitors from 20 countries, with an exhibition area reaching more than 26.000 sqm, and 400 exhibitors from 15 Countries aiming at new opportunities in the Iranian market.

For reprint and licensing requests for this article, Click here.

Read more about