1/4
 
View all
1/4
 
Slider
2/4
 
Slider
3/4
 
Slider
4/4
 
Slider

Oribe just introduced 2 new products to Beauty Editors at an exciting press event in NYC earlier today.

Famed editorial stylist and Oribe ambassador James Pecis transformed 2 models using Swept Up Volume Powder Spray and Free Styler Working Hairspray, creating a fresh and exciting look on each model – classic Victory Rolls on one and a “Grunge After the Gym” on the second.

After the demonstration, MODERN challenged Pecis, asking him to show how Swept Up (which he refers to as his “new favorite product IN THE WORLD”) can be used to create immediate volume at the crown.

Check out this brief demo and see why Pecis is loving both products:

NEW PRODUCT DETAILS:

Swept Up Volume Powder Spray: This texturizing root-lift powder instantly adds buildable grip and style. The zero-mess sprayer creates amplified updos and dramatic volume.

Ingredients and Benefits:

Oribe Signature Complex

(Watermelon, Lychee and Edelweiss Flower Extracts)

Tapioca Starch

Hydrolyzed Quinoa

Hydrolyzed Boabab Seed Extract

Saw Palmetto Fruit Extract Aloe Vera

Defends hair from oxidative stress, photoaging and the deterioration of natural keratin, all while protecting hair from the drying, damaging and color-depleting effects of the elements.

Adds instant volume, texture and grip to the hair while also absorbing oil and impurities.

Strengthens and protects hair from breakage.

Rich in Vitamins A, D, E and F, this extract provides antioxidant protection from damaging and drying free radicals.

Promotes healthy hair and scalp, and absorbs excess oil. Moisturizes hair and scalp.

Oribe Free Styler Working Hairspray: This ultra-fine, ultra-dry mist can be layered, styled and reworked to perfection. Spray over finished looks for light, brushable hold with a touchable, satin finish.

Ingredients and Benefits:

Oribe Signature Complex

(Watermelon, Lychee and Edelweiss Flower Extracts)

Flexible Polymer Blend

Ginseng Root Extract Kukui Seed Oil

Hydrogenated Cottonseed Oil

Defends hair from oxidative stress, photoaging and the deterioration of natural keratin, all while protecting hair from the drying, damaging and color-depleting effects of the elements.

Gives light, styling hold with a brushable, satin finish.

Prevents breakage by promoting healthy hair.

Moisturizes and provides a protective barrier against environmental stressors and free radical damage.

Strengthens and promotes elasticity while adding softness to each strand.

For reprint and licensing requests for this article, Click here.

Read more about