Sonic Boom: Dyson Supersonic Chicago Event

In December, Dyson took to Maxine Salon in Chicago’s Gold Coast neighborhood to celebrate the launch of the Dyson Supersonic blow dryer with top editors and influencers from the windy city.

With a Chicago-based North American headquarters, Dyson wanted to let attendees experience the Supersonic first hand through live demos, which included blowouts and hair styling using the dryer.

Dyson engineers were on-site to answer questions on mechanics and product development, and stylists at Maxine Salon shared their reviews (hint: all positive).

“With the dry-time I now save blow drying hair using the Supersonic, I am now able to take a lunch break during the work day,” said Amy Abramite, creative director at Maxine Salon.

The Dyson Supersonic Professional version is available now on dyson.com/haircare/supersonic/professional.