Jenny Strebe (@theconfessionsofahairstylist) styles blindfolded on the Brazilian Blowout Stage.
Jenny Strebe (@theconfessionsofahairstylist) styles blindfolded on the Brazilian Blowout Stage.
Jenny Strebe (@theconfessionsofahairstylist) styles blindfolded on the Brazilian Blowout Stage.
Jenny Strebe (@theconfessionsofahairstylist) styles blindfolded on the Brazilian Blowout Stage.
Pulp Riot hair color is new to the trade show scene in 2017. The social media-fueled brand filled their stage with social media colorists with huge followings.
Pulp Riot hair color is new to the trade show scene in 2017. The social media-fueled brand filled their stage with social media colorists with huge followings.
Sexy Hair education at ISSE.
Sexy Hair education at ISSE.
The Babyliss Pro booth was larger than life and full of eager stylists.
The Babyliss Pro booth was larger than life and full of eager stylists.
Hairstyling in action from the Aquage team at the Aquage/Babyliss Pro/Rusk booth.
Hairstyling in action from the Aquage team at the Aquage/Babyliss Pro/Rusk booth.
Finished models from the Aquage team at the Aquage/Babyliss Pro/Rusk booth.
Finished models from the Aquage team at the Aquage/Babyliss Pro/Rusk booth.
L'anza models at their booth.
L'anza models at their booth.
Victoria Casciola, a three-time MODERN SALON cover artist, demos Hotheads extensions at their booth.
Victoria Casciola, a three-time MODERN SALON cover artist, demos Hotheads extensions at their booth.
Hairtalk is making extensions approachable and accessible to stylists and clients alike.
Hairtalk is making extensions approachable and accessible to stylists and clients alike.
Attendees formed a VERY long line for the chance to meet and take a selfie with social media stylist sensation Guy Tang at the Bellami booth.
Attendees formed a VERY long line for the chance to meet and take a selfie with social media stylist sensation Guy Tang at the Bellami booth.
Guy Tang helps an attendee find the perfect selfie lighting at the Bellami/Guy Tang meet and greet on the show floor.
Guy Tang helps an attendee find the perfect selfie lighting at the Bellami/Guy Tang meet and greet on the show floor.
Guy Tang poses with a fan at his meet-and-greet at the Bellami booth.
Guy Tang poses with a fan at his meet-and-greet at the Bellami booth.
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Jenny Strebe (@theconfessionsofahairstylist) styles blindfolded on the Brazilian Blowout Stage.
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Jenny Strebe (@theconfessionsofahairstylist) styles blindfolded on the Brazilian Blowout Stage.
Jenny Strebe (@theconfessionsofahairstylist) styles blindfolded on the Brazilian Blowout Stage.
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Jenny Strebe (@theconfessionsofahairstylist) styles blindfolded on the Brazilian Blowout Stage.
Pulp Riot hair color is new to the trade show scene in 2017. The social media-fueled brand filled their stage with social media colorists with huge followings.
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Pulp Riot hair color is new to the trade show scene in 2017. The social media-fueled brand filled their stage with social media colorists with huge followings.
Sexy Hair education at ISSE.
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Sexy Hair education at ISSE.
The Babyliss Pro booth was larger than life and full of eager stylists.
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The Babyliss Pro booth was larger than life and full of eager stylists.
Hairstyling in action from the Aquage team at the Aquage/Babyliss Pro/Rusk booth.
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Hairstyling in action from the Aquage team at the Aquage/Babyliss Pro/Rusk booth.
Finished models from the Aquage team at the Aquage/Babyliss Pro/Rusk booth.
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Finished models from the Aquage team at the Aquage/Babyliss Pro/Rusk booth.
L'anza models at their booth.
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L'anza models at their booth.
Victoria Casciola, a three-time MODERN SALON cover artist, demos Hotheads extensions at their booth.
9/13
 
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Victoria Casciola, a three-time MODERN SALON cover artist, demos Hotheads extensions at their booth.
Hairtalk is making extensions approachable and accessible to stylists and clients alike.
10/13
 
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Hairtalk is making extensions approachable and accessible to stylists and clients alike.
Attendees formed a VERY long line for the chance to meet and take a selfie with social media stylist sensation Guy Tang at the Bellami booth.
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Attendees formed a VERY long line for the chance to meet and take a selfie with social media stylist sensation Guy Tang at the Bellami booth.
Guy Tang helps an attendee find the perfect selfie lighting at the Bellami/Guy Tang meet and greet on the show floor.
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Guy Tang helps an attendee find the perfect selfie lighting at the Bellami/Guy Tang meet and greet on the show floor.
Guy Tang poses with a fan at his meet-and-greet at the Bellami booth.
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Guy Tang poses with a fan at his meet-and-greet at the Bellami booth.

The Event: The Professional Beauty Association's International Salon and Spa Expo 2017 was Jan. 28-30, 2017, at the Long Beach Convention Center in Long Beach, California. 

The Details: Stylists, salon owners, distributors and media flocked to the Long Beach Convention Center to kick off the 2017 trade show circuit season.

Attendees could catch big-name educators onstage and catch all the latest product and tool launches, and one thing was apparent—social media is truly fueling our industry right now. You might have known the Instagram handles better than the names of the stylists on booth stages, and Pulp Riot's bustling space is a testament to the power of social platforms in this industry.

See that and everything else you missed at the show this year!

Save the Date: ISSE Long Beach 2018 will be Jan. 27-29, 2018.

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