L'Oréal Professionnel's new spokeswoman, Hailey Baldwin, shows off the Nude beige shade.
L'Oréal Professionnel's new spokeswoman, Hailey Baldwin, shows off the Nude beige shade.
L'Oréal Professionnel's new spokeswoman, Hailey Baldwin, shows off the Nude beige shade.
L'Oréal Professionnel's new spokeswoman, Hailey Baldwin, shows off the Nude beige shade.
Figure 1 - The Nude Beige look by <strong>L'Oréal Professionnel</strong>.
Figure 1 - The Nude Beige look by L'Oréal Professionnel.
(left) Copper Wave and (right) Nude Beige
(left) Copper Wave and (right) Nude Beige
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L'Oréal Professionnel's new spokeswoman, Hailey Baldwin, shows off the Nude beige shade.
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L'Oréal Professionnel's new spokeswoman, Hailey Baldwin, shows off the Nude beige shade.
L'Oréal Professionnel's new spokeswoman, Hailey Baldwin, shows off the Nude beige shade.
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L'Oréal Professionnel's new spokeswoman, Hailey Baldwin, shows off the Nude beige shade.
Figure 1 - The Nude Beige look by <strong>L'Oréal Professionnel</strong>.
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Figure 1 - The Nude Beige look by L'Oréal Professionnel.
(left) Copper Wave and (right) Nude Beige
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(left) Copper Wave and (right) Nude Beige

This year, the new blonde is nude beige, which is strongly inspired by the no-makeup trend, says the experts at L'Oréal Professionnel. This blonde shade, halfway between an ash blonde and platinum, offers a subtle, sunny shine and an ultra-luminous finish.

Paris Fashion Week designer Vanessa Bruno collaborated with Matthew Collins at L'Oréal Professionnel to curate this look.

Thanks to Smartbond, the hair fiber is preserved when lifted, for a natural and brilliant blonde. Lighter or darker, warmer or cooler, it lets you enhance your natural color with a nude effect, thanks to INOA.

Nude Beige comes in 10 shades; here are few to choose from: 10.01/10NB, 9.31/9GB, 9.13/9GB, 8.1/8B, 7.3/7G.

BASE COLOR FORMULA

Formula 1: INOA 9.13/9BG with INOA Rich Developer 30-vol.

Formula 2: Blond Studio Multi Techniques Powder + 40-vol. Majicrème Developer + Smartbond Step 1 Additive

Formula 3: INOA 8.1/8B with INOA Rich Developer 10-vol.

 

APPLICATION

  • Apply Formula 1 as a global application, process 35 minutes.
  • Shampoo with INOA Post-Color Shampoo, towel dry.
  • Balayage Formula 2 in triple point highlights along the natural part.
  • Process Formula 2 to desired level of lightness, rinse and towel dry.
  • Create a ½ inch “root shadow” with Formula 3, process 10 minutes, rinse.
  • Depending on hair length and density, apply 4 to 8 pumps of Smartbond Step 2 Pre Shampoo into hair from roots to ends. Leave on hair for 10 minutes at room temperature. Rinse thoroughly from hair.

REMOVAL AND RINSING

  • Wet, emulsify, rinse and shampoo twice with L’Oréal Professionnel INOA Post-Color Shampoo.
  • Condition and lock in the color with Powerdose Color A-OX.

Shop the shades! When you buy 5 INOA products you get a deal!

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