Pravana's Show Us Your VIVIDS is Back! Enter Now!

by Jamie Newman | June 1, 2017
Neal Malek's winning look from 2016's Show Us Your VIVIDS contest.
Neal Malek's winning look from 2016's Show Us Your VIVIDS contest.

Pravana's Show Us Your VIVIDS Contest is back!

With the largest arsenal of creative colors and customization capabilities in the industry, the contest invites stylists to truly explore their creativity and exercise their talent. Entry submissions are now open and will close June 30 at 11:50pm PST and will be judged based on creativity, technique, execution and overall impact.

More than 13 years ago, Pravana introduced the VIVIDS creative color line over to the professional market, bringing highly-pigmented, long-lasting, top performing direct dyes to the beauty industry. Since then, the brand has evolved to a collection of 34 shades, including a first-ever NEONS collection that is blacklight responsive, jewel tones, additives, LOCKED-IN shades and its newest launch PRECIOUS METALS. 

In addition to having the opportunity to express his/her creativity, the first place winner receives a prize package valued at over $25.000, including his/her own editorial-style photo shoot in Los Angeles, a feature in a national magazine, Pravana product and gifts from contest sponsors Olaplex, Pink Pewter hair accessories, Enzo Milano styling tools and more.

Last year's winner, Neal Malek says the contest was the single most propelling event to take place in his career.

"I have been featured in stores across the country, major magazines I've always read, and have been given the opportunity to join Pravana as one of the first Color Collective members, in which I'm able to use these experiences to educate and inspire others," Malek says. 


  •  One image of entry inspiration.
  • One image of model before color application.
  • Four finished model images. Front and profile views preferred.
  • Completed entry form fields, including description of entry inspiration, color formula, technique and products used.


  • Preliminary Top 6 Finalists: Paid trip to Los Angeles, CA VIP entrance to the Show Us Your VIVIDS announcement party on July 24, hotel accommodations, Pravana social media placement, and a swag bag.
  •  First Prize: 2017 Show Us Your VIVIDS Trophy, all-expense paid trip to Los Angeles, editorial-style photoshoot, feature in national magazine spread, Pravana social media and community email placement, two tickets to private industry event dinner party, and $2000 Pravana product certificate.
  • Second Prize: 2017 Show Us Your VIVIDS Trophy, Pravana social media and community email placement, and $1500 Pravana product certificate.
  • Third Prize: 2017 Show Us Your VIVIDS Trophy, Pravana social media and community email placement, and $1000 Pravana product certificate.
  • Facebook Fave: the entry with the most “likes” on Facebook by contest end win Pravana social media and community email placement and $500 Pravana product certificate.

 And, for or the first time ever, Pravana will be announcing the winners at a SHOW US YOUR VIVIDS Announcement Party in Los Angeles this July! The preliminary top six finalists will be invited as Pravana's VIP guests, featured on the brand's social platforms and more, reaching a social community of more than one million!

Ready to enter? Go NOW:  

To see detailed descriptions of the rules, eligibility requirements, etc., please visit:

Read more about
This season’s trend in natural hair color--like this dimensional golden blonde—is to take...

Hair Color How-To: Warm Honey Blonde

by Staff

Make sure your natural-looking highlighting and lowlighting skills and formulations are on point! Learn how to use the new Paul Mitchell the Color XG Permanent Hair Color New Naturals to create a warm honey blonde.


In our video section, watch salon professionals in action, listen to the advice of salon business experts, and tour inside the world’s top salons.

Load More