Manufacturer sales for the professional salon industry’s appliances category grew 4.5% in 2016, according to the new 2016 Professional Salon & Pro Beauty Industry Appliances & Shears Study from Professional Consultants & Resources, a leading strategic consulting, market intelligence and data research company for the professional beauty industry. That rate is 32% greater than the overall salon industry’s growth rate of 3.4% in 2016.
Sales to the open-line/pro beauty and gray market posted lower growth at 1.8%. This comprehensive, 93-plus page study reports on sales of professional hair dryers, curling/flat/styling irons, trimmers, clippers and shavers to professional salons and stylists, Sally Beauty and gray market outlets. It also includes a complete section on shears, covering major trends and influences on the market, categories and segments. A 5-year historical and 5-year growth projection are included, along with market needs of both stylists and consumers.
The study audits leading salon industry beauty store stocking by brand and by manufacturer, while tapping the expert resources of veteran executives in the professional salon industry and salon appliances marketplace.
“Salon appliances continued their ‘hot’ streak as a leading growth category in the professional beauty industry for the eighth straight year,” says Cyrus Bulsara, president of Professional Consultants & Resources. “As a result, major professional softgoods salon companies have entered the hardgoods category, now identified as a high-margin, high-profit market segment. A major struggle for industry domination and leadership at the top continued during 2016, with Conair leading pro market sales by dollar volume for the fourth straight year. Significant erosion occurred with some major brands, as new entries increased their market shares and captive store brands gained importance.”
Top Brand by brand analysis is reported.
The Top 10 professional salon appliance companies by dollar volume are:
(Note: Based only on styling appliances (excluding clippers/trimmers), Bio Ionic, Turbo Power and Cricket make the Top 10 List.)
Some key findings and growth drivers influencing appliance sales during 2016:
Trade advertising data for appliances and shears are reported in depth, along with an analysis of 2016 promotions. A special section reveals market shares and significant changes at top companies and lists more than 130 North American brands.
For purchasing information or questions, contact Cyrus Bulsara at cyrus.bulsara@ProConsultants.us or go to www.ProConsultants.us.