Go24.7's New Raw Collection Featuring Men's Hair Inspired by the Eras

In Go24.7’s newest collection, artists Gary Baker and Dylan Johnson put a modern spin on well-known trends over the decades, using the spring/summer 2017 runway men’s collections as inspiration. The looks range from preppy to new wave and were all styled using Go24.7 products.

“The hair cuts were decidedly given a little more length than what we have seen the last few years, so more shear work was involved,” Baker says. “We used shears to remove internal weight from some strong outlines and to add texture so the hair could be worn in different ways. We then combined this in non- traditional styling, more like what we do backstage to create some great alternative looks.”