Globally recognized for his work on televisions’ “Extreme Makeover” and “Shear Genius,” Kim Vō is an acknowledged color expert and style authority. As the Schwarzkopf Professional BLONDME Global Ambassador, Vō works with the Schwarzkopf Professional BLONDME color and care range to create a beautiful variety of blondes.
During a recent visit to Vō’s namesake salon at the Montage Hotel in Beverly Hills, Vō demonstrated the lifting power of BLONDME and a strobing technique to create face-framing highlights on a brunette model.
“It’s very common for a brunette to come in and show me a Victoria’s Secret Nordic blonde model and say, ‘I want that,’ Vō says. “But instead of discouraging them, I help them understand that it is a journey, they have to be patient and that it could take up to six months. At that first session, you can give them a taste of what it will be like and now you have locked them in. The business of being blonde builds a stylist’s business.”
Schwarzkopf Professional merged their Integrated Bonding Technology with their BLONDME color and care range. Instead of products used specifically for bonding services that require an extra step during the coloring, lightening or lifting process, the new BLONDME helps hairdressers to blonde and bond their clients’ hair in one easy step, while the care range helps to maintain the hair’s repaired condition.
The BLONDME colors and toners cater to blonde clients whether they want cool, honey, caramel or toffee tones or iridescent, creamy, platinum or bronde looks.
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