Eye Catching: NovaLash Extensions the Key to One Artist's Success

 Everything is bigger in Texas, including lashes. NovaLash’s Master Trainer Sophia Navarro was recently interviewed by VoyageHouston.com on her journey from makeup artist to owner of the Lash Company in Houston, TX. Navarro shares how lashing out has been the key to her success.

 “In 2004 I was an independent makeup artist searching for ways to make more money,” Navarro says. “I took NovaLash’s second-ever eyelash extension class. Before I knew it, I was booked solid with lash clients, and the demand continued to grow. So, the Lash Company was born, one of the very first salons in the country devoted exclusively to eyelash extensions. From the beginning the Lash Company has focused on quality, safety and employee loyalty. That combination has provided the foundation for a successful business in an industry that is becoming increasingly competitive.”

 NovaLash has signature studios around the globe, where extensionists introduce clients to the wonders of waking up every morning with a full fringe. Navarro continues to lead the way towards greater understanding and appreciation of eyelash extensions.

 Although the eyelash extension industry has experienced impressive growth over the last decade, it is far from being a mature industry. There is still a substantial amount of misinformation about extensions and many new clients do not know what to expect, or more importantly what they should expect. So, consumer education is fundamental, but Lash Company has to practice what it preaches. Clients can be assured that when they come to the Lash Company they will be serviced by a highly skilled, highly trained extensionist using state of the art techniques.”

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