Aubrey Loots was the lead for General Idea shown yesterday during the Mens S/S18 Collections, presented in NYC. Loots, a top Wella aritst, used Wella EIMI and GHD appliances to create the finishes, adding "It's all about texture this season. For this show, the theme was 'Modern Hippie'. I created an effortless deconstructed - but still intentionally structured - look."
Here he offers the step by step:
All Hair was prepped with Wella EIMI Ocean Spritz for texture and hold then finger dried
For models with straight hair we used the same products and also GHD flat iron various sizes and curling irons
Finished with Wella EIMI Dry me (dry shampoo) and EIMI Stay Essential Wella's Light flexible working Hairspray
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