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FASHION WEEK: Aubrey Loots Shares Details For General Idea

by Maggie Mulhern | July 14, 2017
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Aubrey Loots was the lead for General Idea shown yesterday during the Mens S/S18 Collections, presented in NYC. Loots, a top Wella aritst, used Wella EIMI and GHD appliances to create the finishes, adding "It's all about texture this season. For this show, the theme was 'Modern Hippie'. I created an effortless deconstructed - but still intentionally structured - look."
Here he offers the step by step:
  • All Hair was prepped with Wella EIMI Ocean Spritz for texture and hold then finger dried
  • For models with straight hair we used the same products and also GHD flat iron various sizes and curling irons
  • Finished with Wella EIMI Dry me (dry shampoo) and EIMI Stay Essential Wella's Light flexible working Hairspray
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