Caroline Guiney (@caroline.anythingbutbasic)
Caroline Guiney (@caroline.anythingbutbasic)@caroline.anythingbutbasic

Caroline Guiney of Encino, California, has built a massive social media following for her beautiful blonding skills and pastel talent. MODERN loves following her for her close attention to styling perfection to make her color pop. See more on my she made this year’s MODERN SALON 100.

Name: Caroline Guiney

Salon: Butterfly Loft Salon, Encino, California

Instagram Handle: @caroline.anythingbutbasic

Specialty: Blondes, pastels

Followers: 46K

Age: 36

Favorite apps: Phonto, Vidstitch, Videoshop, Instatrak

Favorite hashtags: #pulpriothair #unicornhair #hairoftheday #mermaidhair

I follow: @sadiejcre8s @caitlinford @chitabeseau @paulcallaghanhair @sweetmelissagrace @shannonrha @brianacisneros

Pro tip: Remember to wipe your lens before you take a picture. Try to make your picture a little unique; add a braid or top knot, or maybe style the hair straight to show o a seamless blend. Use relevant hashtags: if you work in Encino, use #encinohair or #encinohairstylist.

Favorite products: Schwarzkopf Professional, Pulp Riot, Kenra

How social media changed my life: I have been doing hair for 17 years and, at about year 14, I found myself bored and uninspired. I started to see people making business pages with just hair pics, so I decided to make one, too. I made sure my colors were perfect and paid close attention to styling.

The first time I was featured on MODERN SALON:

I will never forget my first @modernsalon repost, I was absolutely elated! A girl posted a picture of an unfortunate cut and color and had no way of paying to get it fixed, so my suitemates and I volunteered to do it for free. The transformation was radical, and a few months later, MODERN did a follow up on that same client.





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