If you follow @modernsalon on Instagram and we've ever featured your work, OF COURSE you've heard of Holly DeCastri. She is quite literally our #1 biggest fan--she comments on every single post we share, expressing incredible encouragement and gushy love to every. single. artist. Known simply as "Holly" in our MODERN SALON offices, our entire editorial team voted to have @hollydecastri on our 2017 MODERN SALON 100 list because she is just one of our industry's BEST.
Handle: @hollydecastri
Name: Holly Rebecca DeCastri
Salon: Imago, Willmington, North Carolina
Specialty: Blondes and vibrants
Followers: 23.1K
Age: 41
Favorite apps: Facetune, PhotoMirror and Colorpop
Favorite hashtags: #modernsalon #1000orbust #aveda #wilmingtonnc #uncw
I follow: @presleypoe @sacustalari @salsalhair @ryojiimaizumi @isaac4mayor @janine_ker_hair @zhichao3am
Pro tip: Keep it clean! No distractions in the background, great lighting, Keep the post short and sweet. I typically do not do # or @ in my descriptions, just in the comments. Ask questions! Would you rock this look? Yes or no? Engage with your followers.
Favorite products: Aveda, Pulp Riot, Pravana, Brazilian Bond Builder
How social media changed my life: Not only has it filled my chair, it has broadened my entire career. I am a sponge, and Instagram has allowed me to sop it all up and perform at a greater level.
For reprint and licensing requests for this article, Click here.