It's a dream situation for a stylist on Instagram for a creation to go viral, especially for a 20-something-year-old stylist. Hannah Edelman's chocolate mauve color creation blew up all over the internet, making its way to consumer-publication pages as the IT color for spring, even inspiring Selena Gomez to mix some dusty pink into her chocolate locks. Get to know Edelman here.
Location: Brooklyn, NY
Salon: Brush In Hand; Brooklyn, NY
Best known for: Vivids with a balayage base
Most viral post: Chocolate Mauve
Favorite apps: Instagram (duh!), Etsy, Spotify
Favorite hashtags: #BrooklynHairColorist #MODERNSALON
Who I’m following: @fozzythefluffyfrenchie, @rebeccataylorhair, @notanothersalon
Tip to get best results on a post: Create high-quality work, then photograph with good lighting and a clean background, that is posted during peak usage hours, with relevant hashtags. Make sure you’re tagging important accounts on your photos as well and let your personality come through on your page!
Favorite professional beauty products: Evo Easy Tiger Straightening Balm, Moroccan Oil Treatment Oil, IGK Beach Club Texture Spray
How social media changed your life: Social media provided the opportunity to create a live, interactive portfolio of my work for clients and potential clients. This allowed me to skip the traditional career path of being an assistant, then a junior stylist, then a stylist, etc. I was never an assistant and worked at one salon for about four weeks. I never would have been able to build up a reputation without a virtual platform. Eventually beauty writers found me and began publishing my work on their websites, which afforded a world of exposure.