Michigan-based blonding expert Catherine Long is a balayage QUEEN. We've been long-time followers of her for her icy, beautiful color work and gorgeous photos of her work. See why else we named her a 2017 MODERN SALON 100.
Location: Cadillac, MI
Salon: Catherine’s Hair Design, Cadillac, MI
Best known for: Icy blonding and balayage
Favorite app: VivaVideo, Facetune, iWatermark, Pic Collage
Who I’m following: @lisalovesbalayage @camouflageandbalayage @fiidnt @hairbychrissy @paintedhair @prettylittleombre
Tip to get best results on a post: Post a before and after picture or processing picture and after. Write about something your followers will want to engage with—ask a question.
How social media changed your life: Social media has been the best form of advertisement I have ever used. I have more clients than I can possibly do now. Clients from all over not just the town I live in because Instagram got my reach out all over; It has opened doors in my business in so many ways. I get to do what I love (color) because that's what I post! I have become friends with stylists I would have never met if it wasn't for Instagram.
The first time I was featured on MODERN SALON was….: Dec 2015. At the time, I had 700 followers. I didn't even know what hashtags were or how to use them back then I just did it because I saw someone else doing it. I have come a long way since then.