Now in its third year, John Paul Mitchell Systems Business rEvolution, held at the Venetian Hotel in Las Vegas offered up-close and personal business coaching for salon owners and their teams. Breakout sessions from industry experts helped salon pros become successful entrepreneurs and business people. The leadership team from Paul Mitchell, including co-founder of John Paul Mitchell Systems and Chairman of the Board John Paul DeJoria, offered insight and inspiration. Breakout sessions included coaching on social media, salon culture, the guest experience and branding. The two-day event concluded with a viewing of “Good Fortune,” an award-winning documentary that follows the life of DeJoria and his rags-to-riches to giving-back life story.
For reprint and licensing requests for this article, Click here.