Easydry Eco-Friendly, Disposable Towel Wins Best Ecommerce Award

The DOT IE Net Visionary Awards celebrate Irish companies who excel in various categories, from marketing, innovation, technology, social media and ecommerce. The awards are sponsored by the Irish Internet Association - an organisation which has continuously ensured that Irish companies have the infrastructure and network of support needed to drive growth in the economy.

Easydry, a disposable eco-friendly towel, invented by Anne Butterly over ten years ago, has won the award for Best Ecommerce Site B2B 2017. This award recognises businesses who sell across multiple channels, provide excellent customer service and in particular those who are determined in their efforts to grow their business while embracing technology to meet their customers’ needs.

 The award was presented to Easydry CEO Anne Butterly at the awards ceremony on the 15th September. The Easdry range of products enables businesses across the globe to reduce their carbon footprint while providing a cleaner, smarter service to clients and members.

“This category was very competitive, and we would like to congratulate the other companies who were shortlisted," Butterfly says. "We are thrilled to have won! It is fantastic to receive recognition for our ecommerce site – we are very proud of it.”

 Easydry uses a range of digital marketing tools to increase brand awareness across the globe. They have extensive social media presence and use localised social media content to communicate with  customers and attract new business.

 In addition to this,they conduct email campaigns to encourage customers and potential customers to visit their website and browse the wide range of products available. The Easydry website contains testimonials, a Q&A section, videos and animations to entertain and educate our clients and visitors.

 The Easydry blog section offers a variety of new, engaging content for all countries and sectors. The website was designed with the end user in mind, the aim was to make the website easy to find and navigate.

 Easydry serves a number of sectors, from hairdressing, beauty, barbering, gyms and healthcare so it is vital that the buyer journey was straightforward for every user – that each visitor to the site could find products relevant to them and complete their purchase quickly, securely and easily. 

 To learn more about the DOT IE Net Visionary Awards click here - http://www.netvisionary.ie/

Vytal has won 14 major awards for Easydry:


  1. Best eCommerce Site B2B, Irish Internet Association Web Visionary Awards


  1. The Sustainable Water Achievement Award, Green Awards
  2. Green Entrepreneur of the Year, Green Awards


  1. Overall Business of the Year, LCEB 20 Years Anniversary Platinum Awards
  2. Woman in Business, LCEB 20 Years Anniversary Platinum Awards


  1. Eco-Business Award – Large Indigenous Company, Chambers Ireland CSR Awards
  2. Green Entrepreneur of the Year, Green Awards
  3. Businesswoman of the year, Louth County Enterprise Board Awards


  1. Export Award, National Enterprise Awards
  2. Green-Tech Business of the Year, Irish Times Innovation Awards
  3. Entrepreneur of the Year, Australian Hair Expo Awards
  4. Exporter of the Year, Louth County Enterprise Board Awards


  1. Innovation of the Year, HJ British Hairdressing Business Awards
  2. Best Renewable and Environmental Business, Louth County Enterprise Board Awards


About Vytal and Easydry

Vytal is the parent company which includes the Easydry product range.

Multi award-winning Easydry is a new-generation textile made from 100 per cent natural fibres. Innovative and highly functional, it guarantees complete hygiene and environmental sustainability.

Every towel is 100% biodegradable, made from natural wood fibres sourced in a sustainable way and transformed into towels using eco-friendly processes. Easydry is the only disposable towel to have been awarded the highly recognizable FSC certification.


Website:                                   www.easydry.com





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