Richard Hurter, president and CEO of Kupa Inc., has announced the acquisition of Nailebrity, a move that will help Kupa expand its presence internationally with its network of global partnerships.
Elaine Watson will be retained as executive vice president of Nailebrity. Her industry expertise will help strengthen the company's foothold in the United States as a manufacturer of tools for the nail segment.
As executive vice president, Watson will focus on domestic and international sales growth as well as research and development. Drawing upon her 20-plus years in the industry as an educator, Watson will work with the Kupa education team to develop effective and pertinent information for brand partners and its social sites, including KupaTV, its YouTube channel.
Watson has worn many hats in the nail category including salon owner, celebrity nail technician, television personality/judge on “Nail’d It,” head booth judge of the Nailympia competition (a position she will retain), and most recently as entrepreneur and CEO of Nailebrity.
For reprint and licensing requests for this article, Click here.