NATULIQUE Organic Beauty is taking a harder stand in the fight against animal testing in the beauty industry by adding the Vegan Certification to six hair care products, and more to come.
The certification by the Vegan Society assures that no animal testing or animal ingredients are in the products that carry the certification.The addition of the Vegan Certification is an emphasis on the clear stand the company takes against testing on animals.
NATULIQUE Organic Beauty Co-founder Mette Lykkegaard says, “It is part of our vision that we want to fight an uncritical consumer world. One doesn’t have to be vegan to want to reduce the incredible suffering of animals. I recently visited a lab where they did animal testing, and I was totally shocked. This is really an area where we need people and consumers to fight. We believe that NATULIQUE needs to lead the way in this direction”.
The Vegan Certification is initially added to six NATULIQUE hair care products; the Moisture, Everyday, and Volume shampoos and conditioners.
All hair care products follow the NATULIQUE ethics, which demands it to be close to 100% plant based with as many certified organic ingredients as possible - beneficial for both hair, health, and the environment.