Close

Career

Top Tips for Leveraging Holiday Gift Certificate Sales

by Ivan Zoot | November 27, 2017

Gift certificates are a great way to leverage the holiday season.

Gift certificates are sales today and butts in seats tomorrow… and especially in the coming months after the holiday rush.  They can be some insurance against slower times.

 Here are my top five tips for leveraging gift certificate sales: 

  1. Promote hard – Signs, social posts and client conversations all make it known that you offer gift certificates and that NOW is the time to buy. Have these conversations with every client on every visit.
  2. Use bonuses – Offer deals whereby a buyer of a certificate for a friend gets a small one for themselves at a reduced rate or FREE. This is not a service price discount.  The services all stay the same price thereby maintaining your pricing but the “money” gets cheaper.
  3. Target January – Offer certificates that are redeemable after January 1 as a way to bump traffic at this typically slower season.
  4. Bundle the certificates – Tie certificates in with take home products. The buyer can keep or give the bundled product.  This adds value and can bump the transaction amount.
  5. Cross promote – Use certificates as opportunities to sample out new services, promote add-ons or other up-sells that can raise tickets down the road. This is a great way to use the sale of certificates to expand your service offerings throughout the year.

 Do you offer gift certificates?  What d you do to make the most of this sales opportunity.

Ivan Zoot AKA ClipperGuy is your healthy haircutter coach. Get and stay healthy, wealthy and wise with clipperguy support. For more information visit Ivan at clipperguy.com

 

 

Read more about
Does your salon career spark joy? When your career and your brand reflect your authentic self,...

5 Steps To Building A Salon Career That Sparks Joy

by Staff

In order to build a brand that’s sustainable, that allows you to grow and grows with you, it must be authentic. It must flatter your gifts and your talents and make you happy. In other words, it must spark joy. Here are five steps to creating and sustaining a joy-driven brand.

At Bella Luci Salon a color membership program increases appointment frequency.

Is A Loyalty Program Right For You?

by Staff

Hotels and airlines have long understood the benefits of offering membership advantages to their most loyal customers. Membership does indeed have its privileges in the forms of increased client retention, increased client frequency, greater client loyalty and boosted referrals—all critical metrics for any business.

Videos

In our video section, watch salon professionals in action, listen to the advice of salon business experts, and tour inside the world’s top salons.

11 Beauty Career Paths to Explore Today

by Staff

You can grow in all things beauty, all in one place! From salon to store to field education and beyond, there are many positions and promotions you—or a friend—can aspire to at Ulta Beauty. Check out these options, then apply at careers.ulta.com.

Grow Your Business with Automated Marketing

Grow Your Business with Automated Marketing

by Staff

Marketing your business is a top priority; if you don’t market, you won’t attract new clients or keep the ones you already have. Good news: Your marketing strategy doesn’t have to be time consuming or complicated to make an impact.

Here’s How Google Will Help You Build Your Business

Here’s How Google Will Help You Build Your Business

by Staff

Think about how many times a day you turn to Google to search for something. Google is the go-to. Here are four ways to engage with Google to generate traffic to your salon website and new clients for your salon!

Load More