Sebastian Professional and activist Tess Holliday are partnering to launch the campaign, #ShapeYourWorld, connecting creative spirits with Sebastian’s iconic line up of hairsprays designed to enable new possibilities of self-expression.
The Shaper line of moldable, brushable hairsprays is an invitation to those who believe in shaping their identity. You can shape your look, shape your style, shape your experience, and even shape your world.
Holliday is best known for being an influencer, activist, and pioneer of the body-positive movement, which aims to empower people of all shapes and sizes to embrace their body.
Holliday has been working in the modeling industry since 2010, beginning with independent designers and brands. She amassed a following on social media, becoming an influencer in the body positivity space. Holliday launched her #effyourbeautystandards campaign in 2013 with the message that beauty comes in diverse sizes and colors, and transcends gender and social class.
To kick off the partnership, Holliday collaborated with Sebastian Professional's Anthony Cress, to create a fresh, go-to holiday style.