Pivot Point’s “Look for the Tag” campaign continues as hair pros are watching the Pivot Point “Ethics Before Price: Look for the Tag” documentary to learn the benefits of purchasing only mannequins that are manufactured in an SA8000 facility. An SA8000 certification tag on the mannequin ensures that the mannequin was produced in accordance with international labor standards that protect workers. Pivot Point mannequins are manufactured in an SA8000 facility that:
Among the hair professionals making an emotional appeal in the video to “look for the tag” are iconic names including Christopher Dove, John Simpson, Vivienne Mackinder, Eden Sassoon, Nick Stenson and Sam Villa. Here’s a sampling of their messages:
The video also includes thoughts from Leila Janah, founder of Samasource, a social enterprise that helps people lift themselves out of poverty through digital work. “It’s really about leadership, and that’s going to determine what the world looks like in 50 years,” Janah says. “I believe that the best way to change the world happens long before you think about donating to charity. It happens how you make your decision as a purchaser.”
To watch the video, go to pivot-point.com/SA8000.