L’Oréal Professionnel announced British fashion icon, Alexa Chung, as the brand’s newest International Spokesperson for 2018. A fashion designer, TV presenter, model, creative consultant and writer, Chung will embody several key L’Oréal Professionnel launches including Color Me French, the brand’s Parisian-Inspired hair color collection.
“Alexa Chung truly embodies L’Oréal Professionnel’s core values,” says Marion Brunet, international general manager, L’Oréal Professionnel. “She is a trendsetter, is passionate about fashion, and believes in the added value of professional hair artistry. Her personality perfectly embodies the L’Oréal Professionnel woman.”
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