British company Denman, maker of the world-famous D3 and other professional tools, announces the appointment of British Hairdressing Hall of Fame member Paul Stafford as Global Creative Director.
The move brings Stafford, who has been using Denman for more than 30 years, into the heart of the long-established, family led company. He will lead its creative contribution to the industry, supporting Denman’s education efforts including mentorship of 2017 Denman’s Stage Star competition winner, Sam Carpenter.
As Global Creative Director, Stafford will also lead the soon-to-be-launched global ambassador programm, The Denman Global Collective, which features established and emerging stylists from across the globe.
Stafford's appointment coincides with Denman’s 80th anniversary. In 1938, John Denman Dean was inspired by a revolutionary new material, Nylon to create the iconic Denman styling brush. Adopted by world-leading hairstylists including Vidal Sassoon, Paul Mitchell and Andrew Collinge, the D3 and other Denman tools have help transform the industry. This spirit of innovation and transformation continues to guide the brand and Paul will be central to its efforts.
Next month Stafford will travel to the US to represent Denman as an educator at the IBS Show in New York City, delivering his inaugural IBS seminar on The Craft of Precision Cutting. Paul will then represent Denman at Cosmoprof Bologna for the formal launch of the Denman Global Collective. On his return, he will create and shoot a new Denman collection with long-time collaborator Lee Mitchell.
‘I treasure the support Denman has given me over the years so am delighted to officially represent the company at an international level,’ said Stafford, who, in recent years was asked by Denman to perform at the visionary Alternative Hair Show at London’s Albert Hall. ‘Denman has always been at the heart of the industry, providing the best tools a stylist could wish for at every level of the craft. It’s fantastic to be part of a brand that prioritises excellence and innovation to the benefit of our industry.’
Phillip Steele, Managing Director of Denman, said ’We have been very fortunate to have such a friend and partner in Paul over the past 30 years. We are delighted that Paul will play a more substantial role in driving the future of the Denman brand and its presentation globally. I look forward to deepening our partnership and the continuation of our long-standing friendship.’
Known for his impeccable dressing and Mod-inspired personal style almost as much as for his skills with the scissors, Stafford is a regular in the press and on TV, where he is sought out for his original views on anything and everything hair and fashion-related. He is a multi-award-winning stylist, currently Hair magazine’s Salon Stylist of the Year and three times winner of Northern Irish Hairdresser of the Year.
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