MITCH the men’s line from Paul Mitchell, has launched its recent collection and campaign featuring real men with their individual stories and personal style. The collection will be central in merchandising opportunities to salons and salon suites for the next two years. Further campaign support includes point of purchase how-tos, online lifestyle videos and MITCH education classes tailored for each salon’s needs.
For more information, visit www.mitchtheman.com
Watch how Kevin, the cultural vet, uses Reformer on his textured hair.
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