Kadus Professional, one of Coty, Inc.’s salon professional brands, today announced the launch of its Destination Lifestyle #MyKadusMakeover contest. In a continuing effort to empower independent salon professionals, the brand will award two stylists with a trip to the Southern European island of Malta from June 19-21, 2018 for its annual global industry event.
Now though April 18, all interested stylists are encouraged demonstrate their technical skill and color creativity. To enter, entrants must be residents of the United States, follow Kadus Professional on Instagram and post side-by-side, before-and-after photos of a hair color makeover on Instagram using Kadus products, using the hashtag #MyKadusMakeover in the caption. The top-ten photos with the most likes and engagement will be chosen as finalists.
Each finalist entry will be reviewed by a panel of judges, which includes top stylist influencers, Cherin Choi, Kathy Nunez and Eric Vaughn. Choi, Nunez and Vaughn will also support the campaign on social media and attend the event. With a combined social media following of 200,000+ and 30 years in the industry, these three influencers share a collective focus on education and are noted for their color expertise.
Two grand prize winners will be chosen based on their hair craftsmanship skills, originality, use of Kadus Professional color products and overall creativity. Winners and a guest will receive round-trip airfare and three nights of hotel accommodations at the five-star InterContinental Malta.
Eight runners up will each receive a $500 American Express gift card. Each contest entrant will receive
“Educating and inspiring independent stylists is part of our DNA at Kadus," says Carole Protat, senior creative director, North American COTY Professional Beauty. "We’re passionate about helping them grow professionally and injecting a bit of fun along the way...This Destination Lifestyle event is the perfect opportunity for them to meet other stylists, learn from leading talent, and relax and recharge in a beautiful setting.”
From the latest hair color trends to cutting-edge techniques, Destination Lifestyle will offer a mix of leisure, networking, and education.
The three-day event will include educational look-and-learn seminars and inspirational shows with award-
winning international artists Costantino de Tommaso, Kadus Professional Global Ambassador, and Patrick
Cameron, Coty Professional Beauty Education Ambassador.
For more information about Destination Lifestyle or the rules and regulations surrounding entry, click here.
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