The Private Room, an exclusive full-service hair salon located in the heart of Beverly Hills, Calif., recently celebrated its grand reopening with additional signature services to accompany its brand-new look.
Formerly with a brocade and vintage style décor, the prestigious 1,100-square-foot salon has been completely renovated to evoke a modern mid-century design. Clients are immediately drawn to its eye-catching three-dimensional white wall panels, which provide just the right amount of contrast to its espresso colored floor tiles and leather chairs.
Reflecting the discretion and exclusivity of its name, The Private Room’s posh yet warm, client centered atmosphere, private back entrance, and Signature Service Menu, designed to help each client achieve his or her personal style, are what set the salon apart.
Due to its wide array of offerings and its customizable menu, clients can easily articulate their desired results and achieve their hair goals. The Signature Services include the Bang Station, where clients can choose from seven different looks to accentuate their style; the Hair Elixirs, restorative treatments for all hair types that renew damaged and over processed tresses; and the GLOSSary, a semi-permanent customizable gloss service that restores color vibrancy and leaves hair with a multi-faceted, high-shine jewel-glazed finish that lasts up to three weeks.
Clients looking to satisfy their color cravings without compromising the health and integrity of their hair can visit the Color POP! station to receive a chalking service, where French non-toxic pure pigmented sticks are rubbed onto the hair to provide a hint of color. Available in 30 different shades, from intense fashion forward hues to natural colors that accentuate hair’s natural color, Color POP! hair chalking services give clients limitless options to explore, which typically last up to two washes.
Colored clip-in hair extensions are also offered that can be washed, styled and re-used. Available in five shades - blue, red, orange, pink, and purple – the clip-in hair extensions provide clients with an easy alternative to adding a pop of color without the commitment of permanent color.
Newly added to the salon is the 100-square foot retail space where consumers and professionals can visit the Locks Lab Extension Center, the ultimate full service maintenance for hair extensions exclusively available at The Private Room.
All extensions at The Locks Lab, which are individually inspected by experts to ensure the highest quality, are 100% Remy Human Hair and are available in a variety of lengths, colors and application types, including I-Tip, K-Tip, Tape, and Clip-In.
Clients can simply drop off their pieces and the Locks Lab professionals will inspect, photograph and document the condition, advise the best plan to treat or repair, and contact once they are ready for pickup. Industry professionals interested in receiving exclusive benefits including professional pricing, access to pre-ordering services to repair, treat and/or tone extensions can become a Locks Lab Pro member.
Clients visiting the retail space can also shop their favorite professional hair care and styling products from UNITE and L’Oréal Professional.
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