The collection includes different hair lengths and textures to demonstrate the versatility of Fudge Vinyl Pomade, Fullhed Xpander Jelly and Matte Hed Extra products for everyday looks from the classic pompadour to the textured looks on the streets of London to the catwalk in Milan.
Hair: Sid Sottung and Jordan Tansley for Fudge Professional
Photography: Rob Smalley at Scene photography studio
Grooming: Leah Charlotte Roper
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